01
Clarity
We believe that no matter how complex a subject is, anyone who truly understands it should be able to explain it clearly, in straightforward language.
Who we are
An experienced team of specialist consultants who like to be hands-on, solve problems and increase profits.
majaco (Majaco) is a UK operational improvement consultancy for food and grocery manufacturers, founded in 2019 and based in London. We find and deliver capacity, labour, yield and giveaway improvements, quantified in pounds, working on the shop floor with client teams.
Company background
Started in 2019 with one purpose: helping our clients to maximise their profits.
We love efficiency. We love to see complex systems working smoothly, intelligently and with maximum output. We’ve spent our careers delivering this for countless businesses in FMCG, Healthcare and e-Commerce. majaco came to be when we asked ourselves one simple question: how can we make our partnerships, projects, and our own work even more efficient?
We agreed that the answer was: a small, nimble team of top experts. A team that can slot seamlessly into a business and get hands-on to solve problems. A team that can focus entirely on delivering sustainable uplifts in profit, while being high-energy and low maintenance.
That was in 2019. Since then, we’ve brought our vision to life, and we’ve been delivering profit-improving projects for some of the top businesses in our sectors. We’re loving every minute of it. And it was all made possible by majaco.
How we work
Output driven. We judge ourselves by the results we deliver.
The fees we charge aren’t based on the number of days we work, or the hours we spend on site and in meetings - our fees are based on how much impact we have on your profitability. Being laser focused on results means you’ll always find us where there are problems to be solved and improvements to be made.
Underpinned by our values of clarity, partnership and creative curiosity, this is how an output driven ethos delivers results with staying power.
Our values
Three things we hold to
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Creative curiosity
We love learning the ins-and-outs of your business - understanding the challenges you face and finding creative ways to solve them.
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Partnership
We create long-term working relationships, based on a simple principle: our success should always be your success, and vice-versa.
We’re all naturally curious people who love to solve problems. Even when we’re not at work, this curiosity never goes away, nor does the belief that everything can be improved.
Meet the team
The people you’ll work with
Toby Parnell
Managing Partner
In Toby’s own words
“I was never cut out to be a ‘proper’ engineer, spending all day modelling stresses and strains on a computer screen. I always wanted to solve practical problems and have a real world impact. I love to help, make things better and do the right thing, even if it’s hard.”
Proudest achievement. Helping to turn around the Walkers Sausage factory. Toby and his team stopped it from closing down by helping to make it profitable.
Outside of work. Exercising. He was once a Cambridge-Oxford mountain bike champ, and is a now a determined runner.
Sunny Pahal
COO
In Sunny’s own words
“I’m fuelled by my passion for tackling complex challenges and driving impactful change. My role aligns perfectly with my interests and skills - coming up with innovative solutions and collaborating with teams to make a tangible difference in a business. I find immense fulfilment in guiding people and organisations through significant change.”
Proudest achievement. Spearheading a business transformation that resulted in doubling growth for two consecutive years. It involved changes to commercial strategy, processes, systems, and people management, as well as leading a team through a successful relocation and upskilling initiative.
Outside of work. Currently undertaking a PhD in organisational growth and leadership, exploring how strategy, culture and behaviour drive sustainable scale.
Jamie Diamond
Director
In Jamie’s own words
“I’ve always enjoyed working in environments where I can make a tangible impact. Working with majaco gives me the opportunity to deliver the kinds of improvements you can see from the shop floor to the P&L. The simplest solution is often the most difficult to find, but also the most rewarding.”
Proudest achievement. Delivering more than £20m in savings through stock accuracy, combining data and operational changes across the end-to-end supply chain.
Outside of work. Enjoying ways to keep fit, spend time outdoors and see new places. He’s an avid cyclist and competes in sailing, in UK and Mediterranean circuits.
Carl Collier
Director
In Carl’s own words
“majaco gives me the opportunity to work with varied firms, with lots of flexibility and the chance to utilise both my analytical and practical skills. I love working with the crew on the shop floor to improve the processes they implement every day.”
Proudest achievement. Helping a team of truck loaders to match their daily crewing to business demand - giving them a greater understanding of the wider business and reducing agency labour spend.
Outside of work. Ski touring. He loves the research, planning, risk balancing, stamina and perseverance it takes to reach the top.
James Littlewood
Director
In James’s own words
“I enjoy working with hidden stars in an organisation and seeing them get the recognition they deserve. I love seeing people take on new ideas and make them their own after getting only a quizzical outside perspective or a minor bit of coaching.”
Proudest achievement. Competing in the World Solar Challenge. James was part of a team that designed, built and raced a solar-powered car from Darwin to Adelaide.
Outside of work. Brewing. He’s a keen homebrewer and plans to start his own craft brewery in the near future.
Sam Ellwood
Director
In Sam’s own words
“I’ve always enjoyed solving problems with other people. I love being part of a high-performing majaco team, having smart people to bounce around ideas with. I also really enjoy working with client teams - I’ve met some amazing people from all walks of life. The variety of people and subject matter is really interesting too.”
Proudest achievement. Delivering a programme for the Ministry of Defence that enabled £500m cost avoidance.
Outside of work. Writing and producing music. (He’s had over 15 million streams so far.)
Sam Rooza
Director
In Sam’s own words
“I’m a team player and it always impresses me how much enthusiasm our client teams bring when given new, fact-based perspectives on where we can work together to add value to their organisation. The improvements that deliver the most value and stick the best are the ones which client teams come up with and implement themselves. Being able to play the role of coach to help shape solutions and take people along the journey to success is extremely satisfying.”
Proudest achievement. Re-scoping part of a nuclear power plant build, and developing construction plans between multiple contractors, to deliver a 19 week critical path reduction for a key project milestone.
Outside of work. Tinkering with cars and taking them to the racetrack. Sam’s latest purchase was a welder.
Josie Lockwood
Principal
In Josie’s own words
“I’m a keen problem-solver and love improving processes or just generally making things better. majaco gives me the chance to do this alongside like minded people and to magnify my impact. Originally an engineer, I’ve spent 9 years delivering operational improvements across a range of sectors, including 4 as the head of Uber Eats in the Midlands. I love becoming part of the client team and getting to meet a range of new people.”
Proudest achievement. Growing Uber Eats across the Midlands from just a few chain restaurants to almost half a million food orders a week.
Outside of work. Working on my campervan build, riding a bike in the Peak District or swimming in a large body of water.
Frank Wilkinson
Principal
In Frank’s own words
“There’s nothing that brings me more satisfaction than seeing someone do something today that they couldn’t do yesterday. I really enjoy getting right under the skin of a knotty issue that has been glazed over time and time again because ‘it’s just too hard’ or it’s ‘always been done that way’. But when you get to go on that journey with people and see their eyes light up as the graph trends up because of the ideas they had and the changes we’ve implemented; there’s simply nothing better.”
Proudest achievement. Delivering a £30m improvement in a grocery retailer’s supply chain by uncovering a pick accuracy issue that nobody knew was an issue, measuring the level of inaccuracy manually and ultimately building a sustainable measure and improvement cycle around it to reduce errors from c.4.5% to under 1% within a year.
Outside of work. If the weather is anywhere near decent, the braai (bbq) is out and fired up, other than that I just try to keep up with my two young kids!
Nick Gale
Non-exec Director
In Nick’s own words
“Developing and delivering strategy is the part of my job I’ve always enjoyed - working closely with client boards to help devise and implement winning strategies. I love seeing ideas come to fruition, seeing the initiatives being embraced by business teams and collectively sharing in the success.”
Proudest achievement. Leading the huge turnaround of an underperforming, loss making business, and seeing the morale boost it gave their people.
Outside of work. Walking in the hills. He’s a sucker for a view - the higher the better.
Careers
Interested in majaco?
We are always looking for driven people to join our team. Take a look and see whether there is an opportunity which might fit, we’d love to hear from you.
Working at majaco
majaco is a unique consulting firm that integrates directly with teams at renowned manufacturing brands, prioritising autonomy, curiosity, and lasting results. Join majaco to be more than a consultant; become part of a team where work complements life and your contributions make a tangible impact.
Culture
Our culture is the foundation of our operations, rooted in inclusivity, collaboration, and the relentless pursuit of excellence. Our team members are self-starters, relentlessly curious, and tenacious. They challenge everything positively and collaboratively, never giving up and continuously overcoming setbacks and hurdles.
What we’re looking for
Individuals with a solid operational background and a deep curiosity about how things work and how they can be improved. Consulting basics matter, but we value the ‘secret sauce’ more: tackling a £5m problem, quickly determining if a solution exists, and outlining potential strategies, all within a week. We prioritise high emotional intelligence and the confidence to independently own and lead projects.
Register your interest
Tell us a little about yourself and we’ll be in touch. Your details go straight to our recruiting team, nowhere else.
Sponsorship
Partnering with high-performing teams
We’re passionate about partnering with high-performing teams and individuals through sponsorships that foster impact and innovation. The athletes demonstrate the values required when delivering a change project: resilience, hard work, organisation and self-belief.
Cambridge University Boat Club
Supporting Cambridge excellence
We are incredibly proud to sponsor the Cambridge University Boat Club, supporting the athletes on their yearly quest to excel at the Boat Races versus Oxford on the Tideway. Our sponsorship goes beyond providing the necessary kit; it’s about fuelling a culture of excellence and resilience.
The 2024 Boat Races were a remarkable display of Cambridge’s rowing prowess. The Lightweight Men and Women continued their winning streaks, with the men securing their third consecutive victory and the women their fifth. The Women’s Blue Boat clinched their seventh successive win, and the Men’s triumphed by 3.5 lengths.
Cams majaco
Developing future talent on the bike
We’re proud to be the lead sponsor of a development programme that supports young riders in pursuing their cycling dreams. It provides opportunity access, builds confidence, and creates pathways for talented junior athletes to thrive, both on and off the bike: coaching and mentoring from experienced riders and performance specialists, clear pathways to progress, and access to international racing and professional development opportunities across Europe.
The programme delivers more than results on the bike. It builds greater independence and self-belief, resilience and adaptability through competition, and real-world experience in high-performance environments.
Photo credits: Myla van Gossum, Cyclimage, Cavan Walker and VeloUK.
We’re proud to be part of a programme that puts youth development and future talent at the heart of everything it does.
Get in touch
How can majaco help you with your business?
Tell us about the line, the shift or the number that is bothering you. We will come back within one working day.